From Brazil to Israel through Coffee
We moved to Israel from Brazil in 2016. It was a huge step in our lives. We always thought about living in Israel but having a family and a business back there made it hard to do it.
Everything changed in 2014. Our daughter was living in Israel for one year in a Jewish youth program and we came to visit her. We found out that our connection to this country was even greater than we thought and we started thinking seriously about coming.One year later my daughter decided to live in Israel and following her steps, we also made the same decision. The only question was what to do for a living here.
Despite our engineer background, we had been working with coffee for the previous 10 years. We started with a small coffee shop in 2006 and we grew it into 10 shops in a few years. We used to go to farms around Brazil and search for the best possible coffee beans. We were lucky to make partnerships with excellent farmers who sent their best beans to our roastery. We became known for roasting and selling high quality coffee throughout Brazil.
Once coffee was a passion, more than just a work for us, we thought that it could be our bridge from Brazil to Israel. Right after that we returned to Israel to spend a whole month studying the coffee market and, more specifically, the specialty coffee scene. The results of our study were very exciting. Israelis really “love” coffee and going to cafes is a national habit. But there were no shortage of coffee shops here. Would we have something differentiated to offer? Gladly, at least in our opinion, the answer was yes.We came back to Brazil excited and decided to sell our business. It was sad to leave so many customers, workers, suppliers, friends and, above all, our family, but we were so sure of what we wanted that everything happened smoothly. We came to Israel two more times to research business specifics such as suppliers, locations, accounting, laws, etc.
In November 2016 we landed here and became Israelis. Our Hebrew was (and still is) not so good. We are still trying to improve it but, for now, we are getting by with our English. In about six months we found our location in Dizengoff Street, Tel Aviv. The shop used to be a women’s fashion store, so it had to be completely renovated for a coffee shop.In May 28, 2017 Origem was open. It is a cosy and informal coffee shop where we roast our own coffee and serve it fresh as espressos, cappuccinos, cold coffee, chemex, french press and so on. The customers can choose among our variety of blends and single origin coffees. We also serve unique New York bagels, a variety of delicious sweets and two famous brazilian treats: pão de queijo and brigadeiro.After 4 years in business we are very glad about what we have achieved so far. Many regular customers that make our days very happy and always new customers bringing us new stories and life perspectives.
We noticed that many of our customers used to take our beans home. Also, some of our old customers, who were not living nearby anymore, came every one or two weeks, just to take coffee beans home. So we decided to make it possible to buy our coffee online. We do everything to deliver the coffee in the fastest possible way, so you can enjoy it super fresh, the same way you would have it at our cafe.
Of course, we would prefer that you come and visit us, but we understand this is not always possible, so in these cases, we will go to you!